SB 37 Compliance · A Lawthentics Limited Service
Is your firm's advertising compliant with California SB 37?
Since January 1, 2026, California attorney-advertising rules carry statutory damages of $5,000–$100,000 per unique advertisement once the statute's complaint prerequisites are met. Most firms have never had their site checked against them.
Received our email? Your free scan summary is already in your inbox. This page is who we are — and what the human review adds.
The scan counts. The audit pinpoints.
Your free scan reported how many patterns matched on your site. The Site Audit is the human review behind it — up to 25 pages, every reported item pinpointed and prioritized.
- Up to 25 public pages, human-reviewed
- SB 37, Rules of Professional Conduct 7.1–7.5 & practice-area disclosures
- Page-by-page findings with exact locations and the exact wording matched
- General compliant-wording examples, prioritized by severity
- Password-protected interactive HTML + PDF report, delivered in 2–3 business days
Flat fee, secure card checkout via Stripe. No retainer — and no obligation to fix it with us. Not ready? Run the free 2-minute scan first →
What SB 37 actually changed
A 2026 update to California attorney-advertising law, amending Business & Professions Code §§6153–6158.7 — the newest, not the only, law aimed at your website.
In effect since January 1, 2026Who sends this email
sb37compliance.com is operated by Lawthentics Limited, a California legal-marketing agency — not a law firm. We email California firms about attorney-advertising compliance. Nothing we publish is legal advice.
You got our email. Fair questions follow.
Is this email legitimate?
Yes — it came from us. We send outreach from sb37compliance.com so it stays clearly separated from our main site, and so recipients can look up the sender — this page is that lookup. To verify further, write to contact@lawthentics.com or visit lawthentics.com.
Why did my firm receive it?
We write to California law firms because SB 37 treats nearly everything a firm publishes — websites, social posts, newsletters — as an advertisement, and most firms have never had their public pages checked against the new rules. If you'd rather not hear from us, use the unsubscribe link in any email and we'll stop.
I already have the free scan summary — what does the $350 Site Audit add?
The scan is automated and over-inclusive — it reports pattern-match counts, not conclusions. The Site Audit is a human review of up to 25 pages that pinpoints every reported item — the exact page, the exact wording matched, and the rule category — with a general wording example for each category, prioritized by severity, delivered as a password-protected interactive HTML + PDF report in 2–3 business days. Order the Site Audit →
Do I have to hire you to fix the findings?
No. The report is yours, and it's written so your team and your counsel can see exactly what our scan matched and where — many firms simply hand it to their in-house marketing department or the marketing company they already use. The $350 Site Audit comes with zero strings.
Is this legal advice?
No — Lawthentics is a marketing agency, not a law firm. The audit is a marketing-compliance review against California's published attorney-advertising rules. For legal questions about your specific exposure, consult ethics counsel; our report gives them a running start.
What happens if a firm ignores SB 37?
SB 37 provides a statutory complaint process. A personally served complaint starts a 9-day voluntary-withdrawal window; after a State Bar substantial-evidence determination, an electronic advertisement can be withdrawn within 72 hours. Only after the prescribed complaint, that determination, and a failure to withdraw as provided — or a later rebroadcast — may a misled consumer seek statutory damages, which may range from $5,000 to $100,000 per unique advertisement, or three times actual damages, whichever is larger. Whether website pages are separate unique advertisements is unsettled — counsel review required.